Too many people pay for a long-term organic SEO contract with no measurable data. For just £36 inc. per month we’ll keep a close eye on your website and spend an hour each month making changes and analysing real tangible data with you. Below is a real screenshot of our daily report.
The report can measure results against any other competitor so you always know what you’re up against.
How is SEO done?
Well, it depends… First we’ll install the software which enables you to monitor your website and your competitors’ websites. After that, we’ll focus on your most important search phrases and what can be achieved with your pages. After that we’ll concentrate on adding new relevant, rich content: Testimonials, news stories and other related information for users to find and enjoy – that kind of thing. Google loves it!
Optimise your website for Google
The ultimate goal of SEO is for your website to show up in the first few Google page results when a user does a relevant search online. Successful SEO is essential to your businesses online success but it’s not quite as easy as it was a few years ago. Getting near the front on Google and staying there will take time and effort but with a little patience and the correct approach, noticeable improvements can often be achieved without too much trouble but a competitors SEO budget is often the biggest problem a business must face.
After six months paying just £36 inc. on a rolling monthly basis, the website below has performed fantastically well. So much so, that we can relax a little and think about engaging with customers such as shooting a YouTube video to help to drive traffic back to the website, get a conversation started and let Google know we’re still interested.
We can suggest various ways to improve Google SEO for your website.
So here’s our SEO guide to creating a well optimised website. This information is pretty accurate at the time of writing in January 2017 and we think it’s sound advice and a good general strategy to follow.
Our Website Design & SEO Guide…
1. If you use images for navigation menus, use ALT tags too. And whatever you do, don’t use Flash – iPhone and iPad users won’t see it!
2. Have good, well-written content that will focus on your primary keywords or keyword phrases. Don’t copy and paste somebody else’s because Google will find out about it and punish your site.
3. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good reason for that site to link to you, don’t have it. In other words, don’t pay for them.
5. Be sure you have a unique, keyword relevant Title tag on every page of your site. And try not to keep putting your company name all over. Unless you’re a household name like Coca Cola, nobody’s going to be searching for it.
6. Fresh content can help to improve your rankings. Add new, useful content to your pages on a regular basis. Fresh activity is pleasing in the eyes of Google. It takes time I know… so let me do it for you.
7. Be sure links to your site and within your site use your keyword phrase. In other words, don’t use lazy ‘Click here’ links. Besides, it’s more helpful to your users.
8. Focus on search phrases instead of single keywords, and add your location too ‘SEO in Devon’ not just ‘SEO’ to help you get found in Google local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations and consider his/her advice. Remember we make and manage websites all day, every day.
10. Use keywords and keyword phrases in links, image ALT attributes and even URL’s.
11. Use Flash sparingly and if you do, have alternative content. Flash used appropriately can look amazing but nobody will see it on Apple mobile devices.
12. The quickest way to get your site indexed by Google is by getting a link to it from another existing quality site. Submitting it to Google or just sitting back and waiting can take ages.
13. If your site content doesn’t change very often, get a blog because search engine spiders like fresh text. Blog at least once, twice or maybe three time a week. It bulks up your site content too.
14. When link building, think quality instead of quantity. One single, good link can be a lot more helpful than a dozen poor quality links. Don’t ever buy them! Google will know.
15. Search engines prefer the use of natural language. Don’t try to stuff your website with keywords. It won’t work. Google will look at how many times a keyword or keyword phrase is in your content and if it is abnormally high, it will count this against you rather than for you.
16. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
17. Backlinks from .ac.uk domains get a big thumbs-up from Google. Look for possible non-profit .edu sites that are looking for sponsors.
18. Focus each page on a single keyword phrase. Don’t try to optimise a page for several keywords at once.
19. SEO is not a one off. Technology and the efforts of your competitors will change often, so expect to keep working on your optimisation. Little and often.
20. Add viral elements to your website or blog. Include reviews, sharing buttons, ratings, comments, guestbooks etc. Also start using video, social media to broaden your reach.
What happens if I stop?
As it’s a rolling agreement, you can stop at anytime but naturally any previous SEO achievements will not last indefinitely. Your website will not suffer in any way if we cease SEO work but the website will gradually return to a similar position it once occupied. Without a regular input of rich and original content, Google will interpret this as a loss of interest and eventually take a preference for other regularly updated websites. If you no longer want to pay us, we recommend that you take over and keep adding a little and often if you want to retain the interest of Google. The screenshot below shows what happens when SEO is discontinued.