Website Design & SEO Success…
Google SEO guidelines change with the breeze but here is our web design and SEO philosophy – Aug 2012
1. If you use images for navigation menus, use ALT tags too. And whatever you do, don’t use Flash – iPhone and iPad users won’t see it!
2. Have good, well-written content that will focus on your primary keywords or keyword phrases. Don’t copy and paste somebody else’s because Google will find out about it and punish your site.
3. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good reason for that site to link to you, don’t have it. In other words, don’t pay for them.
5. Be sure you have a unique, keyword relevant Title tag on every page of your site. And try not to keep putting your company name all over. Unless you’re a household name like Coca Cola, nobody’s going to be searching for it.
6. Fresh content can help to improve your rankings. Add new, useful content to your pages on a regular basis. Fresh activity is pleasing in the eyes of Google. It takes time I know… so let me do it for you.
7. Be sure links to your site and within your site use your keyword phrase. In other words, don’t use lazy ‘Click here’ links. Besides, it’s more helpful to your users.
8. Focus on search phrases instead of single keywords, and add your location too ‘SEO in Devon’ not just ‘SEO’ to help you get found in Google local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations and consider his/her advice. Remember we make and manage websites all day, every day.
10. Use keywords and keyword phrases in links, image ALT attributes and even URL’s.
11. Use Flash sparingly and if you do, have alternative content. Flash used appropriately can look amazing but nobody will see it on Apple mobile devices.
12. The quickest way to get your site indexed by Google is by getting a link to it from another existing quality site. Submitting it to Google or just sitting back and waiting can take ages.
13. If your site content doesn’t change very often, get a blog because search engine spiders like fresh text. Blog at least once, twice or maybe three time a week. It bulks up your site content too.
14. When link building, think quality instead of quantity. One single, good link can be a lot more helpful than a dozen poor quality links. Don’t ever buy them! Google will know.
15. Search engines prefer the use of natural language. Don’t try to stuff your website with keywords. It won’t work. Google will look at how many times a keyword or keyword phrase is in your content and if it is abnormally high, it will count this against you rather than for you.
16. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
17. Backlinks from .ac.uk domains get a big thumbs-up from Google. Look for possible non-profit .edu sites that are looking for sponsors.
18. Focus each page on a single keyword phrase. Don’t try to optimise a page for several keywords at once.
19. SEO is not a one off. Technology and the efforts of your competitors will change often, so expect to keep working on your optimisation. Little and often.
20. Add viral elements to your website or blog. Include reviews, sharing buttons, ratings, comments, guestbooks etc. Also start using video, social media to broaden your reach.